Mumbai: Aman Gupta, co-founder of boAt, has raised approximately ₹100 crore in seed funding for his new venture OFF/BEAT, in a round led by Bessemer Venture Partners, according to media reports.
The funding round was completed within nearly a month of the venture’s public launch. The development marks Gupta’s first major entrepreneurial move after stepping back from day-to-day operations at boAt, where he continues as a non-executive director and significant shareholder.
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OFF/BEAT, also referred to as OffBeat Studios, is positioned at the intersection of technology, artificial intelligence and consumer-focused digital businesses. The venture is expected to focus on content, creators and brand-building, although specific product details and the business model have not been disclosed.
The company has not officially confirmed its valuation. However, media reports estimate the valuation of the seed round to be in the range of ₹450 crore to ₹500 crore.
Bessemer Venture Partners, which has backed global companies such as Shopify, Canva and LinkedIn, has expanded its India portfolio through this investment.
Announcing the fundraise, Gupta said OFF/BEAT has raised ₹100 crore in a seed round led by Bessemer Venture Partners. He stated that having built a company from scratch earlier, he understands what capital can and cannot do, and added that he sought partners with a “global perspective” to help leverage technology and artificial intelligence.
The funding follows an unconventional launch strategy. OFF/BEAT first appeared in early March, when Gupta introduced “Aman 2.0” along with a stylised brand identity on social media without disclosing the product category.
The company later launched a digital campaign centred around the question “OFF/BEAT karta kya hai?”, without providing a direct explanation of its business.
Users visiting the website are presented with a minimal interface featuring fictional startup concepts before any engagement prompt.
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According to industry observers, the campaign has generated significant traction across platforms including LinkedIn, Instagram and X, despite the absence of a disclosed product or launch timeline.
The company’s underlying business offering remains undisclosed.
