Mumbai: Contemporary innerwear and shapewear brand Pinq Polka has raised ₹4 crore in a Pre-Series A funding round led by Inflection Point Ventures (IPV), the company said in a statement.
The company said the funds will be used to strengthen its marketing initiatives, expand its team, and support working capital requirements.
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Founded in 2017 by Manveen Ssharma, the brand focuses on designing comfort-first innerwear and shapewear products for modern Indian women.
Pinq Polka gained wider recognition after its appearance on Shark Tank India Season 4, which contributed to increased brand visibility, the company said.
According to the company, it has recorded nearly 19-fold growth over the past three years, with revenue increasing from ₹1.22 crore in FY23 to approximately ₹20 crore annually.
Commenting on the investment, Vinay Bansal said, “The innerwear and shapewear market in India is evolving rapidly as consumers increasingly prioritise comfort, fit, and self-expression. Pinq Polka has built a differentiated brand by focusing on real consumer needs and creating products that resonate with modern women.”
He added that the company’s growth trajectory positions it well to scale in the expanding lifestyle and shapewear segment.
Founder Manveen Ssharma said the company has focused on addressing gaps in comfort, fit, and functionality in women’s innerwear.
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“From the beginning, we have aimed to solve real challenges in women’s innerwear through thoughtful design and research. With Inflection Point Ventures coming on board, we plan to accelerate our growth and strengthen our position in the market,” she said.
India’s lingerie and intimate wear market is currently valued at around ₹50,000 crore and is projected to reach ₹90,000 crore by 2030-31, driven by increasing awareness of comfort and fit, rising disposable incomes, and evolving consumer preferences.
