Mumbai: Godrej Industries Group has unveiled its new corporate brand film, ‘At Godrej Industries, we craft’, marking the first major cinematic expression of the Group’s refreshed purpose and brand identity introduced earlier this year.
Produced by Zoya Akhtar of Tiger Telly and directed by Aakash Bhatia of LoudMouth Film, the film brings the Group’s purpose, ‘Crafting tomorrow since 1897’, to life through the people, businesses and ideas that continue to shape its diverse operations.
The film captures the shared purpose connecting the various businesses under the Godrej Industries Group umbrella, highlighting how the idea of crafting takes different forms across consumer products, agriculture, real estate, financial services, chemicals and ventures.
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Shot across the Group’s offices, farms, factories and construction sites, the film focuses on the people, processes and ideas behind the organisation’s businesses. It presents how each business contributes to a broader vision while maintaining its distinct purpose and role within the Group.
The narrative brings together the individual purposes of the Group’s businesses — crafting goodness through consumer products, abundance through agriculture, joy through real estate, prosperity through financial services, innovation through chemicals and inspiration through ventures.
Beyond the traditional meaning of making or manufacturing, the film positions crafting as a mindset built around care, imagination and responsibility. It reflects the belief that progress is created by people who continuously work to improve, innovate and build solutions that have a lasting impact.
The film also connects this philosophy to the legacy of Ardeshir Godrej, the founder of the Group, whose work reflected the importance of combining innovation, integrity and ambition.
Speaking on the launch, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “Earlier this year, we introduced our purpose, ‘Crafting tomorrow since 1897’, as an articulation of what has connected our businesses for over a century. This film brings that purpose to life through the people, ideas and ambition that shape our Group every day. As a Group that has continued to build and evolve for more than a hundred years, we believe values and performance, innovation and responsibility, must go hand in hand as we look to remain relevant for the next hundred.”
Commenting on her association with the project, Zoya Akhtar, Producer, Tiger Telly, said, “Godrej, for me, is an inheritance. You cannot have grown up in India and not had Godrej in your life. It was only when I began working on this project that I understood the diversity, range and scale of everything Godrej Industries Group does. The film became a way of discovering that world and the shared spirit that connects it.”
Aakash Bhatia, Director, LoudMouth Film, said, “The things you see, the things you don’t see. The things you notice or you don’t, and things you only feel when you observe. Godrej Industries Group exists in all of the above. My vision was to bring to life all of that and everything the Group stands for, while keeping people at the heart of the story. The journey of turning the tangible and intangible, the ambition and experiences into the ideas, screenplay and visuals for the film was the most exciting part.”
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Through ‘At Godrej Industries, we craft’, the Group presents a unified narrative around its businesses, highlighting the role of people, purpose and innovation in shaping its continued journey across multiple industries.
